New Heart Thrift Store

New Heart Thrift Store is a boutique style thrift shop at 1450 Greensboro Highway in Watkinsville, GA, operated as an outreach of the College of Athens. The store's mission centers on equipping hearts to teach, reach, lead, and minister to others, with a portion of proceeds supporting two partner ministries: the Sparrow's Nest and Fresh Wind Recovery Ministry. Women's clothing is the specialty, though the inventory also includes home decor, accessories, and books. What separates New Heart from typical thrift stores is the boutique approach. The shopping environment is clean, friendly, and curated rather than overwhelming. Items are thoughtfully displayed and organized, making the browsing experience feel more like shopping a consignment store than digging through bins. With 24 reviews at 4.8 stars, shoppers praise the selection, the prices, and the pleasant atmosphere. The Greensboro Highway location in Watkinsville is convenient for Oconee County residents and Athens, GA area shoppers heading south. For thrift enthusiasts who want quality finds in a well organized space while supporting local ministries that serve people in recovery and need, New Heart offers feel good shopping with genuine community impact. The store is run by Doug Schneider and supported by volunteers who share the mission. Check their social media for seasonal sales and new arrivals.